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Marketing Interview Questions and Answers

This article will  review common marketing interview questions and answers.
Preparing for a marketing interview can be a stressful process. It isn’t always easy to anticipate what a marketing interview will be about, and many marketing interview questions and answers will be used to determine both your skill and your level of experience. Before you step into your next interview, you may want to prepare for some of the most common interview questions for marketing positions.  Please review the following marketing questions and responses to interview questions.   Preparing for  marketing interview questions and answers can result in a successful interview.

Have You Ever Had a Marketing Campaign Not Go as Planned?

When asking this question, an interviewer usually wants to find out how you deal with failure. Interviewers know that some marketing campaigns just don’t go correctly from the beginning. The interviewer wants to hear that you were able to identify the problem and resolve it to the satisfaction of your client.

What Actions Do You Take to Stay Under Budget?

Many popular sample interview questions for marketing positions will be about your ability to stay under budget. Marketing firms need to stay under budget for the satisfaction of their clients, and companies with internal marketing teams know that an inefficient marketing team can bleed money. For this question, you should describe some things you usually do to keep under budget. This can include thorough planning and expense tracking along with more creative methods.

How Would You Market Our Products?

This question is an excellent example of why you should always brush up on a company and its product line before interviewing. Before interviewing with a company, you may want to look through its client list and products and formulate some marketing ideas. If you studied a product that the interviewer don’t ask about, don’t be afraid to introduce the topic yourself.

What Marketing Campaign Do You Find Compelling?

When confronted with this question, you may want to respond with a marketing campaign that closely follows the type of work the marketing agency does, or with something within the same industry. Many marketers tend to emulate the campaigns they find exciting, and an interviewer could be trying to gauge the type of work that you will produce with them.

Obtaining a marketing position isn’t all about answering tough marketing interview questions the right way. When interviewing for a marketing position, you should dress in professional attire and remain extremely confident throughout the entire process. You will need to sell yourself and your skills just as you would sell the skills of a client.  For more information on marketing interview questions and answers, please refer to the additional resources below.


Additional Resources

Basic Marketing Questions and Answers – Source:

Marketing Interview Questions to Ask – Source:

Questions Not to Ask on an Interview – Source:

How to Ace the 50 Most Common Interview Questions – Source: Forbes

Marketing Interview Questions and Answers – Source:  Job Interview Site


Common IT Interview Questions


Preparing for IT Interview Questions

If you are looking for a career in the IT field, it is important to prepare yourself for your interview with a list of common IT  Interview Questions. This will enable you to shine in an interview so you can land the job that is right for you. When you are preparing for your interview, it is helpful to compile a list of common Information Technology Interview Questions to help you get started. You can use these technical interview questions and IT Interview Questions to help you create answers that you can easily use during an interview.


A typical session of Information Technology Interview Questions starts off with IT Interview Questions about your education and where you received your degree. Keep this specific to your IT education, unless the interviewer wants you to expand on other education opportunities that you have taken advantage of. This will allow the interviewer to get a grasp of what you have learned through formal education, and when your received your education. This is especially important to the IT field, as technology is constantly changing and adapting to meet new challenges.


Other important technical interview questions involve your experience in the Information Technology career field. Prospective employers want to know what systems and processes you are experienced with, so they can determine whether you will be a good fit for their IT department. Note that it is not necessary that you work with the exact hardware and software that they use in their company; just that you have a grasp of the concepts and processes of similar systems.

Skills and Knowledge

If you have other skills and knowledge that are not covered in the education and experience portion of the IT Interview Questions, the interviewer will most likely allow you an opportunity to discuss these before the interview concludes. It is important to put your best foot forward and show the interviewer what you can bring to the company, so don’t forget to showcase these things.

When you are looking for a career in the Information Technology career field, it is important to fully prepare yourself so you can stand head and shoulders above the competition. Thorough preparation builds confidence and translates through your answers to show the prospective employer what you can bring to the table. If you are looking to gain interview and resume skills or improve on your current skills, there are many resources available to you. You should target your resume for jobs in the Information Technology field and then make sure you are prepared for an interview. This will help you land the job that is right for you. lists a number of useful resources including IT Interview Questions for specific technical jobs which can be found at the IT Interview Questions for Technical job’s page. Additional information regarding Information Technology Interview Questions including free sample interview questions,  employer interview questions that include Technical Questions  can also be found at’s, IT Interview Questions page.

Sales Interview Questions and Answers

Beautiful black woman with headset

Preparing for Sales Interview Questions

When preparing for an interview in the customer service field, it is important to research sales interview questions and answers. Common customer service interview questions can range from basic things like how to speak with customers, to more involved questions on how to handle different scenarios. When you are looking for a job in the customer service arena, it is important to fully prepare yourself with a list of sales interview questions and sales interview tips so you can impress the hiring official. Compiling a list of common customer service interview questions will allow you to familiarize yourself with the questions you might be asked, and prepare the answers that you will give. The following are some sales interview questions and topics that you might encounter during an interview.

Basic Questions

Every interviewer will ask basic sales interview questions, such as your education and experience in sales and customer service. Training a new person from the ground up is a lot more involved than retraining someone with prior customer service experience, so it’s important to make note of your training and experience during an interview, so the hiring official can get a grasp on what you will bring to the job.

Sales Interview Questions

You may also be asked questions on basic sales skills and how you get a customer interested and make a sale. These questions may be small questions, such as how to greet customers and ask if they need assistance. They may also range to questions regarding difficult customers and hard sales. Your answers to these questions will allow an interviewer to understand what type of sales techniques you bring to the job.


When conducting an interview in this field, it is common for an interviewer to use a list of common customer service interview questions that involve scenarios and some role playing exercise. These questions allow the interviewer to gauge your people skills and your reactions to different situations. You want to remain calm and think through your answers before you give them. Don’t be afraid to take a moment to think of the correct answer, or practice with a list of common Sales Interview Questions and Answers before you begin the interview.

If you are looking for a job in the customer service arena and would like some sales interview tips and tricks, there are many resources available to you. also provides a list of  free sample interview questions and employer interview questions at  Sales Interview Questions and Answers.

What to Expect on a Second Interview

Image of Second Interview 

Not sure what to expect on a second interview?  Read this article and get a head start on what you need to know to get ahead and perform well on the interview.  In recent times, it was not unheard of to receive a job offer at the end of a first interview. However, with the increased competition for a decreasing number of available jobs, this has changed. Studies have shown that a job offer during or after a first interview is becoming increasingly rare. However, over 60% of second interviews lead to a job offer. If you are called for a follow-up or second interview, that is a great sign that the employer is very interested in hiring you. So, what should you expect from this interview?



Sample Second Interview Questions

A second interview will be very similar to the first interview. Make sure you dress professionally, just as you did for the previous interview. You’ll be asked a lot of the same questions that you answered in the first interview. However, you may be asked to be more in-depth with your answers. You’ll also be introduced to other members of the hiring team. Your prospective supervisor may also wish to meet you and introduce you to members of the team you’ll be working with to see if you are a good fit personality-wise.


How to Conduct Yourself on a Second Interview

As with the first interview, remember to keep things professional and be yourself during the second interview. Answer questions as truthfully as possible. When asked questions about your previous job, be honest without being negative. Let the employer know that you would like to work for them, but don’t go overboard with enthusiasm as this can overwhelm the employer.


What do Second Interviews Mean

Don’t be discouraged if you aren’t extended a job offer during the second interview. Most employers use this time to re-interview a handful of the best candidates and will follow up with an offer once all the interviews are complete. As with the first interview, be sure to follow up with a second interview thank you letter letting the employer know that you appreciate their time and interest. This makes a great impression and can sometimes mean the difference between landing the job and being passed up for another individual. can connect you with an interview coach or provide  you with interviewing material to assist you with your interview.  If you have been called for a second interview with an employer and would like help brushing up on your interview skills, or would like some second interview tips from a professional, contact us today at (978) 921-5600 or email us at and let us help you land the right job for you!


How to Improve Your Interview Skills



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How you conduct yourself on an interview, including what interview skills you utilize on the interview, is usually a prospective employer’s first chance to interact with you on a personal, face to face level.  If you look great on paper but bomb the interview, you’ve lost the job. There are no second chances to make a first impression. You have to put your best foot forward and make an impact on the hiring official if you want to land the job. There are several things you can do to improve your interview skills and help you get the job you want. We’ve compiled a list of the best, most effective tips to help you snag the job of your dreams!


Interview Strategies

* Practice makes perfect. Find a friend or interview coach that can help you practice your answers to a list of interview questions that might be asked at an interview. Compiling your answers in advance and then practicing in a mock interview setting can help take the edge off your nervousness and put you more at ease in a real interview.

* Head to the library. With today’s technology and the proliferation of personal computers and smart phones with Internet access, the wealth of information at the library is often overlooked. Your local library is an invaluable source of materials that can help you improve your interview skills, and you can get a library card at no charge from most libraries if you’d like to use the materials at home. From books to CDs and DVDs, you can find information on every aspect of the job seeking process, from applying to interviewing and even following up after the interview.

* Attend job fairs. Take plenty of copies of your resume and mix and mingle with prospective employers. These impromptu, on-the-spot interviews will give you lots of practice and make you less nervous at a formal interview later. The best way to conquer fear or feelings of being uncomfortable is to confront the obstacle and desensitize yourself. This is a quick and easy way to do that and improve your interview skills at the same time, at no cost to you.

* Another way to practice interview techniques is to seek the services of a local, not-for-profit of government-run employment agency. These organizations offer a full range of services for the job seeker at no cost to you. These services include resume preparation and assistance with job interview skills. A job counselor can help you practice your interview skills, or you may have the option to join a group of other job seekers that helps you improve by offering interview role playing.

The best way to improve your job interview skills and learn about new interview techniques is to enlist the help of a professional Job Coach. At, we can connect you to a professional Job Interview Coach that can assist you with preparing for interview questions. From the process of finding suitable jobs, to creating or improving your resume, practicing for the interview and following up when it’s all over, we can help!  Create a free Job Seeker account and contact us today to see what we can do for you!  Remember effective interview skills are learned and with some training your interview skills can develop into exceptional interviewing skills.


Additional Resources

Interview Preparation

Common Interview Questions Employers Ask

Common Interview Questions and Answers



Common Interview Questions

Photo of a Man and Woman on a Interview


Job candidates should always prepare for common interview questions that will be asked on the interview.   Before you go to an interview, you should prepare yourself and reduce as many sources of stress as you can. Sometimes the most stressful part of an interview is coming up with answers to questions that you weren’t expecting.  It is helpful to study a list of common job interview questions and practice your answers to these job interview questions before you go to the interview. Preparation can make the difference between getting the job you want, and going away empty-handed. We have put together a list of common interview questions to help you get ready for your next interview.


Common Interview Questions

* Why did you leave your last position? This is one of the most difficult job interview questions to answer. Your answer should be professional and diplomatic. You don’t want to make yourself sound bad, but you should also not trash your last employer. You can say that your goals did not mesh with the goals of the company, so you decided it would be best if you parted ways.

* What salary are you looking for? This may be the most dreaded question on our list of common interview questions. You don’t want to sell yourself short, but you don’t want to throw out a number that is so high, the prospective employer won’t even consider you for the position. Research what other relevant positions are paying. Come up with a number that is the minimum you would accept. Then work from there to determine a starting salary that will work for you and the employer. Be sure to let the interviewer know that the number you put on the table is negotiable and you are happy to work something out if it is determined that you are the right fit for the company.

* Why should we hire you? This is a difficult question to answer. You should do your best to make the company realize that you are a great person, a skilled worker and the best candidate for the job. However, you don’t want to seem like you are bragging or that you are conceited. An employer will shy away from a person who has a low opinion of themselves, as they may not be motivated to do good work. Likewise, they will steer clear of someone who appears to be too much of a braggart. Detail your skills, experience and education, but keep any personal inflections or opinions out of your description. Let them know that you are the best person to hire, but keep it simple and down-to-earth.

The best way to practice your answers to common job interview questions is to work with an Interview Coach that can help you make a list of these tough interview questions, common interview questions, compose your answers to them and then help you practice and prepare for your interview.


Additional Resources

10 Most Common Interview Questions

50 Most Common Interview Questions



Tips on Negotiating Salary

Photo of a Businesswoman Negotiating Salary



A difficult part of the job search for many job seekers is negotiating salary. If you propose a number that is too high, you may look greedy, but if you throw out a number that is too low, you may look like you have a low self-image or don’t value yourself very highly. There are a few things you should keep in mind when negotiating salary with a potential employer, to help you be paid what you are worth.





Research Pay Rates Before Negotiating Salary

The first step in learning the process of negotiating salary is to research pay rates. A search of the Internet can help you find pay rates for comparable jobs in that career field or industry. The United States Bureau of Labor Statistics is a great place to start.   This resources provides job candidates with job descriptions  and pay scales for a large number of professions.  In addition to salary information, the site provides information on educational and certification requirements, and occupational outlook information. There are also a number of other sites that are available that offer valuable information that will assist the job seeker with how to negotiate salary.  Using tools available on the internet will assist you with educating yourself as to what employers are paying employees based on their job title, location, and education, and level of experience.  After you get some research together, come up with a number that is in the middle of the spectrum. Make sure it is an amount that you can live comfortably on. Don’t sell yourself short – you deserve to be paid a fair salary. But don’t shoot too high, or the employer will be discouraged from even negotiating with you.   You may also want to consider a letter to negotiate salary.  Please reference this sample salary negotiation letter.  Always remember to use your research including information obtained from the salary wizard before you negotiate salary after an offer.


Job Offer Salary Negotiation

When it’s time to start negotiating salary with your prospective employer, don’t hesitate to mention that you have other offers, but don’t brag or be overly pushy about them. This will turn the employer off and they will send you away empty-handed. Make sure you accentuate your positive attributes and the benefits that hiring you will bring to the company. Sell yourself and let the employer know that you are worth every penny you are asking.

While you are in the process of negotiating salary with the employer, be open-minded. It’s important to be reasonable with your numbers, but also be flexible. Go into the negotiating salary process with the lowest number you could possibly take in mind, and don’t accept anything less. If the employer can’t meet your needs for you to make ends meet, it’s best to walk away and find another job that can.  For more information on salary negotiation tips reference the article How to Negotiate Salary.


Salary Negotiation Tips

  • Research the salary of the position you are applying for
  • During the interview process and during salary negotiations be sure to highlight your strength and what you bring to the table
  • The employer should be the first party to mention salary
  • Be honest about your current salary
  • Don’t feel obligated to accept the opening salary offer
  • Consider your complete compensation package, not just the salary you are being offered

Source:  University of Wisconsin, Platteville, Career Center


Salary Wizard and Salary Research Web Sites

Below you will find a list of some informative salary sites that are available for Job Seekers. These sites include a salary wizard that provide information on the pay scale and salaries that employers are paying employees.  Source:  Got a Mentor, 10 Best Web Sites to Research Salary Information

Occupational Outlook Handbook   Position descriptions, pay scales, required education, and certifications information is available. Provides information  on compensation.  The site offers salary data that includes reports, articles, and surveys.  Salary data is broken down by what employers are paying employees by their job title, location of job, experience and education level.  Contains salary information for both the employer and the employee.  Free reports are available that identify pay ranges, common benefits within companies and employment opportunities for Job Seekers. Available data includes salary reports that include pay scales and salaries, company benefits and cost of living data.  This information can assist you with negotiating salary.


Informational video available on The Best Way to Land a High Paying Job


Job Interview Coaching Services

Job Interview Coaching Services


Job interview coaching and training can be a valuable and often overlooked resource for job candidates.  In many cases, the most difficult part of the job search process can be the interview. Just the thought of an interview stresses most people out. The pressure to answer all the questions correctly in the manner the interviewer is looking for is difficult to deal with. A job and a paycheck are the prizes at stake, and competition is tough in today’s job market. Many people will stay in a job they hate just to avoid dealing with the job interview process, because they don’t have the job interview skills they need to find another job.  That’s where job interview coaching and training comes in. The best way to overcome this obstacle is to seek the services of an organization that offers professional job interview coaching and training for job seekers.

Why Should I Invest in Interview Coaching

Even the most seasoned and skilled job seeker can benefit from assistance with job interview skills training, job interview coaching,  and resume proofreading services. Job interview techniques and questions asked by prospective employers change all the time. And even more important than anticipating questions is your ability to relax and be at-ease during an interview. A trainer can help you stay calm and be able to think quickly during an interview. This will help you avoid lengthy, awkward pauses. Your job interviews will be less stressful for you, and you’ll be more likely to land the job you want.

How Much of My Time Will Be Required

Many job interview coaches can help you with just one session, usually lasting an hour or less. While most of these services used to be face-to-face, a lot of coaches can help you over the Internet or via teleconferencing means, such as Skype or Internet messaging programs.  An hour or two of your time is well spent when you land a higher-paying job, or a job that you will enjoy and look forward to going to every day.  Candidates are encouraged to prepare their interview questions for coaches.


The cost of  interview coaching is the biggest deterrent for job seekers. Many individuals think they can’t afford hiring a professional to help them. However, this could not be farther from the truth. The benefits of a new job and a bigger paycheck far outweigh the cost of job interview coaching. And some organizations offer these services free to job seekers, and only assess fees to employers who recruit through them. The best way to determine costs is to contact professionals who offer these services and inquire about what they provide and how much they charge. You may be surprised at what you find.


Invest in  Interview Training

If you are currently looking for a new job, or would like to start the process, you may want a professional to help you improve your job interview skills.  Contact us today (978) 921-5600 to see how we can assist  you with job interview coaching, and job interview training and other services, and make your career what you want it to be.


What to Expect on a Telephone Interview

Telephone Interview


A telephone interview is normally conducted by an employer and acts as a screening interview.  It is also beneficial to conduct a telephone interview when a prospective employee lives out of the commuting area or has other circumstances, such as military duty, that keeps the individual from attending an interview in person. A phone interview also gives the hiring official or team an opportunity to speak to candidates that they might not otherwise have access to. While a face-to-face interview is always best, a telephone interviewallows the employer a chance to ask you some questions and get to know you beyond the information you provided in your resume and cover letter.  In addition this type of interview also saves the interviewing company time and money.

* Personnel: You may be interviewed by the hiring manager , Human Resource Representative or a team of interviewers. A representative from the Human Resource department, your prospective supervisor and any other related personnel will be on hand, each with their own set of questions for you.

* Introduction: The HR Representative, hiring manager or the head member of the interview team will make the introductions and lay out the format for the interview. A typical interview consists of some background information and an overview of the company, then the exact job position and salary specifications will be discussed. Each interviewer will ask you some questions about yourself, and then you’ll be allowed a chance to raise any questions or concerns of your own with the interview panel.

* Questions: Each interviewer will have an opportunity to present some questions to you to get your feedback.  These may be easy questions, such as where you went to college, what your career goals are, or what type of degree you received. Interview questions can also be more complex. Many interviewers like to present you with some quick scenarios and ask how you will handle them when they arise on the job. Don’t stress over this – answer honestly and take your time.

* Feedback: A telephone interview usually wraps up with a chance for you to ask questions of the interviewers and raise any concerns that you have. Spend some time researching the company before the interview, and read the job description thoroughly so you don’t ask any questions that have already been addressed elsewhere. If you don’t have any questions, that’s fine. But make sure to take a few moments at the end of the interview to thank the prospective employer for their time and for allowing you to interview with them.

Remember that a telephone interview is a screening interview that is used to determine if you are a candidate that meets the criteria of being called in for another interview with Human Resources, and other hiring personnel in the company.  Following your telephone interview, it is good form to send a thank you letter to the company, thanking them for their time and consideration, and letting them know that you look forward to hearing back from them.  Sample telephone interview questions are available in our blog article titled  Types of Interviews:  Phone Interview Questions.


Interview Prep: Job Interview Tips and Techniques

There are several Job Interview Tips that can help you land the job that you want.  Remember that getting an interview for a new job is fairly easy. However, getting past the interview and landing the job is the hard part.   These Job Interview Tips will help you succeed with your interview.


Best Interview Tips

  • Dress appropriately. This cannot be stressed enough. You can never over-dress for a job interview – even if the location observes a casual dress code, it’s better to dress up than down. During your interview preparation, invest in a couple of inexpensive coordinating pieces such as a jacket and slacks, or skirts for females. A nice pair of shoes, several shirts and a few ties for males will create a nice wardrobe for the interview and beyond, and can be done on even the smallest of budget.
  • Relax. A potential employer can tell when an applicant is stressed and this can sometimes be off-putting. It can also have an impact on your answers to interview questions. The job market is tight and a lot can ride on a job interview, and applicants stress themselves out trying to impress the interviewer. Just remind yourself that the right job is out there, and be yourself. Let your personality shine through, but remain professional at the same time. It’s a fine balance but can be done.
  • Think positively. Your attitude shines through in your speech and mannerisms, and a potential employer can tell if you think poorly of the company or yourself. Go into the interview with a good attitude and tell yourself that you will land the job. A positive attitude is perhaps the most important part of the whole package that makes up you.
  • Practice. Find a friend or relative that has experience with job interview tips and techniques, or seek the services of a local job service agency to help you practice. Go over your answers to common interview questions and help prepare for any tough job interview questions that an interviewer may ask of you.
  • During your interview preparation, research the company. Interviewers almost always finish up an interview by asking you if you have any questions, comments or concerns for them. Before the interview, come up with a question or a comment about the company so you can look informed and avoid an awkward silence as you struggle for something to say.

Use these  Job Interview Tips to help you when you meet a potential employer for the first time. Be prepared and if you don’t snag the first job that you find, look at each interview as practice and a chance to learn and improve for the next interview.  Following these top Job Interview Tips ensures that you are on the right job interview track.  Good luck!

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