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Marketing Interview Questions and Answers

This article will  review common marketing interview questions and answers.
Preparing for a marketing interview can be a stressful process. It isn’t always easy to anticipate what a marketing interview will be about, and many marketing interview questions and answers will be used to determine both your skill and your level of experience. Before you step into your next interview, you may want to prepare for some of the most common interview questions for marketing positions.  Please review the following marketing questions and responses to interview questions.   Preparing for  marketing interview questions and answers can result in a successful interview.

Have You Ever Had a Marketing Campaign Not Go as Planned?

When asking this question, an interviewer usually wants to find out how you deal with failure. Interviewers know that some marketing campaigns just don’t go correctly from the beginning. The interviewer wants to hear that you were able to identify the problem and resolve it to the satisfaction of your client.

What Actions Do You Take to Stay Under Budget?

Many popular sample interview questions for marketing positions will be about your ability to stay under budget. Marketing firms need to stay under budget for the satisfaction of their clients, and companies with internal marketing teams know that an inefficient marketing team can bleed money. For this question, you should describe some things you usually do to keep under budget. This can include thorough planning and expense tracking along with more creative methods.

How Would You Market Our Products?

This question is an excellent example of why you should always brush up on a company and its product line before interviewing. Before interviewing with a company, you may want to look through its client list and products and formulate some marketing ideas. If you studied a product that the interviewer don’t ask about, don’t be afraid to introduce the topic yourself.

What Marketing Campaign Do You Find Compelling?

When confronted with this question, you may want to respond with a marketing campaign that closely follows the type of work the marketing agency does, or with something within the same industry. Many marketers tend to emulate the campaigns they find exciting, and an interviewer could be trying to gauge the type of work that you will produce with them.

Obtaining a marketing position isn’t all about answering tough marketing interview questions the right way. When interviewing for a marketing position, you should dress in professional attire and remain extremely confident throughout the entire process. You will need to sell yourself and your skills just as you would sell the skills of a client.  For more information on marketing interview questions and answers, please refer to the additional resources below.


Additional Resources

Basic Marketing Questions and Answers – Source:

Marketing Interview Questions to Ask – Source:

Questions Not to Ask on an Interview – Source:

How to Ace the 50 Most Common Interview Questions – Source: Forbes

Marketing Interview Questions and Answers – Source:  Job Interview Site


What to Expect on a Second Interview

Image of Second Interview 

Not sure what to expect on a second interview?  Read this article and get a head start on what you need to know to get ahead and perform well on the interview.  In recent times, it was not unheard of to receive a job offer at the end of a first interview. However, with the increased competition for a decreasing number of available jobs, this has changed. Studies have shown that a job offer during or after a first interview is becoming increasingly rare. However, over 60% of second interviews lead to a job offer. If you are called for a follow-up or second interview, that is a great sign that the employer is very interested in hiring you. So, what should you expect from this interview?



Sample Second Interview Questions

A second interview will be very similar to the first interview. Make sure you dress professionally, just as you did for the previous interview. You’ll be asked a lot of the same questions that you answered in the first interview. However, you may be asked to be more in-depth with your answers. You’ll also be introduced to other members of the hiring team. Your prospective supervisor may also wish to meet you and introduce you to members of the team you’ll be working with to see if you are a good fit personality-wise.


How to Conduct Yourself on a Second Interview

As with the first interview, remember to keep things professional and be yourself during the second interview. Answer questions as truthfully as possible. When asked questions about your previous job, be honest without being negative. Let the employer know that you would like to work for them, but don’t go overboard with enthusiasm as this can overwhelm the employer.


What do Second Interviews Mean

Don’t be discouraged if you aren’t extended a job offer during the second interview. Most employers use this time to re-interview a handful of the best candidates and will follow up with an offer once all the interviews are complete. As with the first interview, be sure to follow up with a second interview thank you letter letting the employer know that you appreciate their time and interest. This makes a great impression and can sometimes mean the difference between landing the job and being passed up for another individual. can connect you with an interview coach or provide  you with interviewing material to assist you with your interview.  If you have been called for a second interview with an employer and would like help brushing up on your interview skills, or would like some second interview tips from a professional, contact us today at (978) 921-5600 or email us at and let us help you land the right job for you!


What to Expect on a Telephone Interview

Telephone Interview


A telephone interview is normally conducted by an employer and acts as a screening interview.  It is also beneficial to conduct a telephone interview when a prospective employee lives out of the commuting area or has other circumstances, such as military duty, that keeps the individual from attending an interview in person. A phone interview also gives the hiring official or team an opportunity to speak to candidates that they might not otherwise have access to. While a face-to-face interview is always best, a telephone interviewallows the employer a chance to ask you some questions and get to know you beyond the information you provided in your resume and cover letter.  In addition this type of interview also saves the interviewing company time and money.

* Personnel: You may be interviewed by the hiring manager , Human Resource Representative or a team of interviewers. A representative from the Human Resource department, your prospective supervisor and any other related personnel will be on hand, each with their own set of questions for you.

* Introduction: The HR Representative, hiring manager or the head member of the interview team will make the introductions and lay out the format for the interview. A typical interview consists of some background information and an overview of the company, then the exact job position and salary specifications will be discussed. Each interviewer will ask you some questions about yourself, and then you’ll be allowed a chance to raise any questions or concerns of your own with the interview panel.

* Questions: Each interviewer will have an opportunity to present some questions to you to get your feedback.  These may be easy questions, such as where you went to college, what your career goals are, or what type of degree you received. Interview questions can also be more complex. Many interviewers like to present you with some quick scenarios and ask how you will handle them when they arise on the job. Don’t stress over this – answer honestly and take your time.

* Feedback: A telephone interview usually wraps up with a chance for you to ask questions of the interviewers and raise any concerns that you have. Spend some time researching the company before the interview, and read the job description thoroughly so you don’t ask any questions that have already been addressed elsewhere. If you don’t have any questions, that’s fine. But make sure to take a few moments at the end of the interview to thank the prospective employer for their time and for allowing you to interview with them.

Remember that a telephone interview is a screening interview that is used to determine if you are a candidate that meets the criteria of being called in for another interview with Human Resources, and other hiring personnel in the company.  Following your telephone interview, it is good form to send a thank you letter to the company, thanking them for their time and consideration, and letting them know that you look forward to hearing back from them.  Sample telephone interview questions are available in our blog article titled  Types of Interviews:  Phone Interview Questions.


Types of Interviews: Phone Interview Questions

Phone Interivew Questions

Phone interview questions fall under several different categories, ranging from simple interview questions that a job prospect can answer from the top of their head, to more complex scenarios that take some thought to answer. Many different interview questions can be asked during a phone interview. It’s always a good idea to seek the services of a job counseling center, agency or to invest in some interview coaching material that assists job seekers with interview skills and finding employment. Most of these agencies provide their services for an affordable fee or at no charge at all, and a session or two with them can help you immensely when you go for a job interview. No matter what telephone interview questions an interviewer asks you, always remember to answer truthfully and thoroughly. Keep a positive attitude, take your time with each of the phone interview questions and relax.

Personal Questions: Interviewers want to know about you as a person. They’ll begin the phone interview questions and answers portion of the interview by asking you a little bit about yourself. This not only gives them some insight into who you are, but also helps break the ice and help all involved parties to relax. Expect questions about your employment history, your educational background, and your career goals. You may also be asked about your volunteer activities and professional memberships.

Job-Related Questions: Interviewers want to know what type of experience you have on the job. You will be asked some phone interview questions about your duties at other jobs systems and software that you have experience with. This helps the employer get an idea about what kind of training will be necessary to get you up to speed once you begin the job if you are hired. It also obviously tells them if you are qualified for the position.

Strengths and Weaknesses: A common set of phone interview questions that is asked by prospective employers is what you perceive to be your strengths and weaknesses. Everyone likes to discuss their strengths, but most applicants have a hard time coming up with weaknesses to share. Everyone has something that they need to work on however, so spend some time thinking on this question before you interview.  Remember that a weakness should be something positive that you could improve upon.

Job-Related Scenarios: Many employers will come up with some job-related scenarios and ask “What Would You Do?” For example, if you are applying for a job as a teacher, you may be asked what teaching techniques you would use with a student that is having difficulty grasping a concept in the classroom. A truck driver might be asked what they would do in a certain traffic situation. Don’t stress over these phone interview questions – just answer as thoroughly and honestly as possible.


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