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Prepare for the Interview by Reviewing Marketing Interview Questions and Answers


This article addresses common marketing interview questions and answers asked on the job interview.

The marketing field is one that involves strategic planning, creativity and ambition.  The interview questions for marketing positions are designed to give the interviewer an insight to your problem solving abilities as well as your creativity.  There are some tough marketing interview questions that you will be required to answer, but the questions are important for helping the company you are interviewing determine your knowledge and your ability to do the task at hand.
Here are some marketing interview questions and answers that you may encounter. It is important to keep in mind that your answers to interview questions for marketing positions should include facts, measurements and figures when applicable.


Sample Interview Questions for Marketing:

Can you describe yourself?
Answer: as simple as this question sounds, it is actually one of the most difficult marketing interview questions and answers for many job candidates. When answering this question, it does not mean the interviewer wants to know your life history, so be brief and talk about your experience, your education and your achievements. It is important to provide an answer that is relevant to the specific job you are applying to, so include an example with your answer when possible.

What is an example of a marketing campaign you were in charge of that didn’t go as planned?

Answer: this is one of those tough marketing interview questions that can’t be planned for, so be honest, but you have to show that you recognize why the plan possibly went wrong. In other words, you are demonstrating to the interviewer that you learn from experience. It is important to take accountability and be open and honest about why the campaign was unsuccessful.

Can you provide information about a project that you headed up that was under budget and on time?

Answer: as far as marketing interview questions and answers go, this is probably one of the most important. The interviewer is trying to determine your planning and organizing skills that will provide the most beneficial return on the marketing budget. Answer the question with the details you incorporated to stay ahead of expense and explain how you adjusted the original plans to stay on track. Remember to talk about your ability to precisely meet new demands, constraints and to quickly react.

What is an example of a time when you convinced someone to do something they did not want to do?
Answer: this is an important answer, because you are attempting to show the interviewer that you do indeed have the skills to be persistent with customers. Discuss a method or two that you previously used to convince someone to do something that they initially doubted. Be sure to describe why the person was hesitant and how you influenced them to change their mind.

Is there a particular brand that you think has a good marketing strategy?
Answer: when giving the answer to this question, try and provide a brand that has a great customer targeting base. Discuss who the brand is attempting to reach and what the brand is trying to say. Remember to use the 4 Ps of marketing: product, price, place and promotion, and give an example of how your specific brand provides each of these.It is extremely important that you begin preparing for your marketing interview as soon as possible. Marketing interview questions and answers are vital to how the company views your ability to think fast, provide effective ideas and put your ideas into action.The best practice for the interview is to ask a friend or family member if they will ask the sample interview questions for marketing. It is important to know as much as possible about the company you are applying to, so you will be prepared to offer answers specific to their brand.

Additional resources that address marketing interview questions and answers:

Good Marketing Interview Questions
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Responses to Interview Questions
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