Have You Ever Had a Marketing Campaign Not Go as Planned?
When asking this question, an interviewer usually wants to find out how you deal with failure. Interviewers know that some marketing campaigns just don’t go correctly from the beginning. The interviewer wants to hear that you were able to identify the problem and resolve it to the satisfaction of your client.
What Actions Do You Take to Stay Under Budget?
Many popular sample interview questions for marketing positions will be about your ability to stay under budget. Marketing firms need to stay under budget for the satisfaction of their clients, and companies with internal marketing teams know that an inefficient marketing team can bleed money. For this question, you should describe some things you usually do to keep under budget. This can include thorough planning and expense tracking along with more creative methods.
How Would You Market Our Products?
This question is an excellent example of why you should always brush up on a company and its product line before interviewing. Before interviewing with a company, you may want to look through its client list and products and formulate some marketing ideas. If you studied a product that the interviewer don’t ask about, don’t be afraid to introduce the topic yourself.
What Marketing Campaign Do You Find Compelling?
When confronted with this question, you may want to respond with a marketing campaign that closely follows the type of work the marketing agency does, or with something within the same industry. Many marketers tend to emulate the campaigns they find exciting, and an interviewer could be trying to gauge the type of work that you will produce with them.
Obtaining a marketing position isn’t all about answering tough marketing interview questions the right way. When interviewing for a marketing position, you should dress in professional attire and remain extremely confident throughout the entire process. You will need to sell yourself and your skills just as you would sell the skills of a client. For more information on marketing interview questions and answers, please refer to the additional resources below.
Additional Resources
Basic Marketing Questions and Answers – Source: About.com
Marketing Interview Questions to Ask – Source: About.com
Questions Not to Ask on an Interview – Source: About.com
How to Ace the 50 Most Common Interview Questions – Source: Forbes
Marketing Interview Questions and Answers – Source: Job Interview Site
